By Doug Reese, CRO at Assurified
The 2025 NMHC Research & Data Analytics Forum, held on April 3-4, 2025, in Dallas, TX, brought together industry leaders to discuss topics impacting the multifamily sector. Sessions covered data analytics, investment strategies, urban development, demographic trends, and—most relevant to Assurified—strategic risk management.
One session, "Quantifying Risk: Pricing Uncertainty in Housing Investments," addressed how rental housing providers assess, and price risks tied to regulatory changes, economic fluctuations, and market uncertainties. Panelists discussed integrating risk assessment into pricing models and strategies to drive precise decision-making.
This emphasis on advanced methodologies aligns with Assurified’s approach to transforming risk management into a strategic value driver. Assurified provides a tech-enabled platform designed to optimize Total Cost of Risk (TCOR), mitigate risks, and enhance investment performance. The platform delivers actionable insights to mitigate losses, optimize NOI, and streamline insurance processes.
Four key takeaways emerged from the sessions I attended—each with direct relevance to how rental housing leaders are navigating risk, analytics, and strategic decision-making in 2025:
Throughout the event, the importance of consistent definitions was clear. Something as simple as “occupancy” might mean one thing to marketing, another to finance, and something else entirely to operations. Without alignment, trust in analytics quickly erodes.
Several presenters emphasized that it's better to have a smaller set of trusted data than an expansive but inconsistent data landscape.
Industry leaders shared how quickly user trust in analytics can break down if reports don’t match expectations—even if the analytics are sound. Validation processes and cross-team alignment are essential. And when it comes to change management, even the most skilled analysts can resist new tools that upend their long-standing processes. Engaging those users early as champions was a key recommendation.
Leading organizations like BH and Bozzuto are establishing steering committees and citizen analyst programs to ensure analytics efforts remain aligned with business goals. These models ensure user feedback shapes reporting and analytics tools in ways that truly serve operators.
A topic echoed across sessions and informal conversations was the industry’s growing concern over the decline of publicly available government data. Providers across the rental housing ecosystem rely on these datasets for planning, benchmarking, and forecasting. Their disappearance poses real risks to industry transparency and informed decision-making.
Each of these takeaways reinforces the direction we’ve taken at Assurified.
We’ve built an integrated platform designed specifically for the rental housing sector—combining AI-powered risk analytics, automation, and secure data architecture to help rental housing providers:
With our platform grounded in transparency, trusted data, and strategic risk transformation, we’re aligned with where the industry is heading. We remain committed to building technology that empowers rental housing providers with clarity, control, and actionable insight.
If these takeaways resonate with the challenges you're facing—or if you're ready to take a more strategic, data-driven approach to rental housing risk—let’s connect. Learn more about our platform or reach out directly HERE to start a conversation.